process


BRANDING | STRATEGY | COMMUNICATION


ARCHITECTURE | INTERIOR DESIGN | FURNITURE DESIGN


VISUAL ID | COMMUNICATION TOOLS

  1. 01. concept


    BRANDING | STRATEGY | COMMUNICATION

    concept design for the place and its brand including inspiration, insight, target group, communication strategy, way of functioning, type of offer, characteristic elements and distinguishing features
    naming name creation
    benchmarking research and analysis of the best examples of brands and places representing the same or similar category
    positioning defining key features distinguishing place and its brand in competitors context
    service standards developing of service and staff behavior standards - service instructions, procedures, ways of communication and uniform design
    concept book presentation describing key features of the place and it’s brand: inspiration, name, offer, interior design, characteristic visual and functional elements and way of communication
    functioning and coherence audit developing a set of instructions improving service standards, offer and functioning of the existing place

     

  2. 02. space


    ARCHITECTURE | INTERIOR DESIGN | FURNITURE DESIGN

    location assessment analysis of prospective locations with initial functional and spatial design
    conceptual design preliminary interior design projects with visualizations and furniture, equipment  and finishing materials propositions
    advanced design architectural and technical projects for building permit and authority approvals
    execution design submittal and advanced contract projects with complete set of detailed functional and technical drawings and renderings and final selection of finishing materials and equipment
    technological projects for gastronomy (kitchen and bar layout and kitchen appliances arrangement)
    furniture design detailed projects of custom design equipment and furniture
    event design temporary spaces and objects design for trade stands, events and meetings
    craftsmen and suppliers references list of recommended contractor companies and producers of finishing materials, furniture and equipment
    project supervision architects supervision on site during construction works

     

  3. 03. visual id


    VISUAL ID | COMMUNICATION TOOLS

    logotype design for print and digital media
    visual identity design design of complete visual id set including signs, name cards, menus, posters, labels,  invitations, etc...
    key visual design developing of characteristic graphic motif used in visual identity elements
    information design in interiors
    packaging design for products and take away offer
    uniform design corporate clothing design
    id manual design guide for visual identity usage
    gadgets design promotional elements design

     


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